A Celebration of Nostalgia, Innovation, and Global Ambition! Sour Sally has officially turned 17! 💚
With the theme “Sour Sally Sweet 17th In One Scoop: Past, Present, Future”, this milestone event invited Sally Lovers to travel through time across three immersive experience zones — each representing the brand’s journey from its early days to a visionary future.
🍧 The Past: A Taste of 2008
The journey began with a nostalgic throwback to 2008, featuring a faithful replica of Sour Sally’s very first store. Two iconic flavors — Pink Licious and Melon Mint — made a limited comeback, sparking sweet memories of the brand’s origin story.
🌿 The Present: Transformation in Motion
The present zone showcased Sour Sally’s evolution: National store expansion Product innovations like Sour Sally Green and Sour Sally Yogulato. Yogulato’s debut at Foodhall, marking entry into modern retail channels. This zone also opened opportunities for new business partners to join the Sour Sally network.
🚀 The Future: Global Expansion and AI Innovation
The celebration reached its peak with the reveal of Sour Sally’s new logo, a symbol of the brand’s bold step into the future.
Highlights included:
Global expansion roadmap: 15 stores in UAE, 15 in Saudi Arabia, 45 in the Philippines
Introduction of Sally AI, Indonesia’s first AI brand ambassador in the frozen yogurt industry
Launch of the national “Open & Win” campaign (September 2025), with prizes ranging from diamond jewelry and smartwatches to a brand-new electric car!
The holographic redesign of Yogulato’s packaging also made its debut at Foodhall South Jakarta.
🎶 Entertainment, Fitness, and Family Fun
The event featured musical performances by Eclat Story, karaoke with RAPOT, and a variety of engaging activities: Yoga sessions A kids’ zone for coloring and painting Mini arcade games and brand booths Appearances from top influencers and content creators.
👏 Government Support & Brand Vision
The event was honored by the presence of Mr. Teuku Riefky Harsya from Indonesia’s Ministry of Tourism and Creative Economy, recognizing Sour Sally’s contribution to local creativity and global business.
CEO Donny Pramono shared a heartfelt message: “We want everyone to feel that one scoop of Sour Sally carries a story of the past, the achievements of the present, and the dreams of the future.”
This statement perfectly captures the spirit of the celebration — a blend of innovation, gratitude, and ambition that proves an Indonesian brand can not only thrive but lead on the global stage.
#SourSally #Sweet17th #PastPresentFuture #ItsFitNotFat
07 August 2025
