Jakarta, October 9, 2024 – Building on its success with over 110 outlets across Indonesia, Sour Sally® is honored to be one of the first Indonesian F&B brands to announce expansion into The United Arab Emirates and The Kingdom of Saudi Arabia. This marks Sour Sally® 's first venture into the Middle East, bringing its innovative, health-focused products to new audiences eager for nutritious yet indulgent dessert options. Sour Sally® has gained a loyal following for its signature Black Sakura and White Zero variant, the world’s first black frozen yogurt and the first frozen yogurt with zero added sugar, crafted from premium Italian ingredients. This unique frozen yogurt offers natural detox benefits. Low in calories, cholesterol, sugar, and serves as the perfect balance between delicious and healthy. With a focus on wellness, the Sour Sally® Goes Global franchise aims to promote its core values of #UrbanHealthyLifestyle and the popular slogan #ItsFitNotFat as it enters these new international markets. The formal signing of the Master Franchise Agreement with representatives from The UAE and The KSA took place at the "Dubai Global Gateway" event, held by The Dubai Chambers at vOffice Jl. Gatot Subroto, DKI Jakarta, Indonesia, and is attended by Indonesia’s Minister of Tourism & Creative Economy Pak Sandiaga Uno. This partnership underscores the Sour Sally® Goes Global franchise's commitment to delivering high-quality, health-conscious desserts while setting the stage for a broader global footprint. With this strategic expansion, Sour Sally® Goes Global hopes to inspire other F&B brands in Indonesia to expand overseas. Growing the community of health-conscious consumers and solidifying its position as a leader in the global wellness dessert industry. The UAE and The KSA markets are just the beginning, as the franchise sets its sights on making healthy indulgence a worldwide phenomenon. About Sour Sally® Founded in 2008, Sour Sally® revolutionized the dessert landscape by introducing Asia's first frozen yogurt, crafted from the finest Italian premium yogurt. Instantly adored for its low-sugar, low-calorie, low-fat, high on probiotic, guilt-free indulgence, Sour Sally® quickly became synonymous with a healthy yet irresistible dessert experience. Years later, this iconic brand reached new heights by unveiling the world’s first Black Sakura frozen yogurt, the first of its kind. Infused with the delicate essence of Sakura Blossom and enriched with activated charcoal for its detoxifying benefits, this decadent black yogurt is both a feast for the senses and a wellness indulgence. Inspired by the timeless elegance of Asian culture, Sour Sally® continues to push the boundaries of excellence, delivering only the most exquisite and innovative frozen treats to its global clientele. About Sour Sally GroupWe are proud to announce that Sour Sally Group has established itself as one of Indonesia’s leading F&B groups, specializing in Quick Service Retail (QSR). With over 200 outlets nationwide, we continue to expand and innovate within the fast-growing industry. Under the management of Sour Sally Group, we operate six successful brands: Sour Sally®, Gulu Jus, Bolo King, Gulu Gulu, fi:ka Kedai Kafi, and WOWTEG!, each offering unique and diverse culinary experiences to our valued customers.
