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Soft Opening, Sour Sally Green Gives Away Free Meal Vouchers for 1 Year to the First 10 Customers

Sour Sally Green has officially opened at Senayan Park, Jakarta, as The New Wave Dessert House, offering a variety of food and drinks, especially innovative, delicious, and healthier desserts. Dessert lovers can enjoy special menus while taking in the view of the lake and fountain in the Senayan Park area of Jakarta. On the opening day, Sour Sally Green provided a special promo for the first 10 customers who made transactions, granting them a Free Meal Voucher for 1 Year. Additionally, vouchers worth Rp 100,000 were given to the next 100 customers. Sour Sally Group CEO Donny Pramono revealed that this promo was enthusiastically welcomed by the public, as seen from the long queue that formed since the morning before the outlet opened. "The feedback from visitors during the soft opening period has been very positive. Amazingly, hundreds of people were willing to queue and came early to seize the chance to be the first customers at Sour Sally Green," Donny said during the inauguration of Sour Sally Green at Senayan Park on Thursday (July 25, 2024). Donny explained that Sour Sally Green differs from regular Sour Sally. He noted that the venue is larger, allowing customers to enjoy a variety of foods, especially desserts that are not only innovative and delicious but also healthier. "One of the flagship menus at Sour Sally Green is Yo-Kigori, a Japanese shaved ice combined with yogurt ice cream, yogurt foam, and various toppings. There’s also NaGoYo, yogurt fried rice that has gone viral on social media during the three-week soft opening period," he stated. "We want to introduce a new lifestyle where a dessert house can be enjoyed while taking in the scenery. On weekends at sunset, there will be live music busking like abroad, creating a more relaxed and casual atmosphere," he added. Donny explained that this grand opening marks the first Sour Sally Green in Senayan Park, with plans to open more outlets that also offer beautiful views, such as lakes, rivers, or perhaps beaches in the future. He added that the design emphasizes a green ambiance with rattan and woven elements, creating a natural and calming atmosphere. During the grand opening period from July 25 to August 18, Sour Sally Green is offering a 20% promo on all grab-and-go products like Cold-Yo (frozen yogurt 2.0), yogurt macchiato with frappe base, tea, and coffee, Yogucai (acai with yogurt), and FrosSant (frozen yogurt with a crepe croissant). "The feedback from visitors during the soft opening has been very positive. They didn't expect that fried rice with yogurt dressing mixed like bibimbap with sambal and crackers could be so delicious," he explained. "This is what made us go viral on social media, earning the nickname 'Sour Sally creates a new yogurt fried rice cult,'" he added. With a fresh and innovative concept, Sour Sally Green is ready to offer a new experience for dessert lovers in Indonesia.