About Us.

Sour Sally in Indonesia

First established in 2008, Sour Sally became a pioneer in the premium frozen yogurt industry in Indonesia. Innovation has been continuously carried out for 15years, until now.

As a brand that supports Healthy and Wellness, Sour Sally wants to pioneer the Urban Healthy Lifestyle by re-introducing the “Cool” way to be healthy through SourSally’s products to Sally Lovers.

Sour Sally's Value

Sour Sally's core values drive our commitment to professionalism, creativity, achievement, totality, and self-development.

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With a vision to provide solutions for guilt-free indulgence, we aim to be a global brand known for our unique and innovative products.


Our mission is to achieve excellence in product quality, service, and operations, ensuring an exceptional experience for our customers.

History of Sour Sally


Sour Sally mendapatkan Sertifikasi Halal MUI.

Amazing Collaboration

Kolaborasi antara Sour Sally dan Mobile Legend Bang Bang

Our New Product

Sally Smoothies pertama kali diluncurkan


Sour Sally mendapatkan "ASIA'S TOP BRAND AWARD" dan juga menjadi "Top Brand 2016 - Frozen Yogurt / Ice Cream"

New Journey

Sour Sally menerima penghargaan, Ten Outstanding Young Person "Business, economic and/or entrepreneurial Accomplishment" dan juga produk Black Sakura pertama kali diluncurkan

First Step

15 Mei 2008, Sour Sally pertama kali dibuka di mall Senayan City, Jakarta.

Meet the Man Behind Sour Sally

DONNY Pramono Ie

Donny Pramono founded “Sour Sally” in 2008 at the age of 26 years old. The idea came from his love of frozen yogurt while he was studying in Los Angeles.

There are some achievements that Donny has:

  • Indonesia Young & Rich 2010” by I-List CNN International,
  • Young & Coolentrepreneur 2012” by SWA Magazines,
  • Indonesia Top 40 under 40 Years Old 2013 & 2015” by Prestige Magazines,
  • The New Faces Of Indonesia : Young & Dynamic Entrepreneurs 2013” by TV French 2
  • Indonesia Top 40 under 40years old 2013” by Fortune Magazine.

And he’s now continue to support the growth of FnB Business in Indonesia.

Follow him on IG for more updates!